Philadelphia Foxes Pro Tag Team

Professional Tag is more than just a sport; it's a way to unleash your inner child and simply play! I fell in love with the idea of World Chase Tag™ and knew that I needed to form my own dream team. What does that look like? Well, continue on to see how the Philadelphia Foxes went from an idea to a reality.

Overview

Design Plot

  • Logo Design

  • Branding & Identity

  • Team Jersey & Merchandise

  • Fan Merchandising

Logo Audit

The fox, representing the face of the team, was chosen for its agility, quick thinking, and above all, slyness. Like a fox, Pro Chase Tag requires the player to adapt and quickly think of clever ways to outsmart the opponent. Moreover, the bird chased by the fox further symbolizes the goal: to tag the opponent, just as a fox hunts a bird.

Color Palette

Fox Fur Yellow

Breeze Blue

Fox Fur Orange

Fox Hole

#1babb1

#eaa034

#404140

Quad Arena Gray

Secondary Colors

#602e12

#c15a28

Team Jerseys

Home

Away

Fan Merchandise

With an established team comes a devoted fan base. That fan base will certainly need some cool merchandise to represent their favorite team when attending events or simply going about their day.

Fox Tail Graphics

The blue, leaf-like fox tails in the brand's marketing emphasize the movement and speed of the World Chase Tag™ players, establishing the team's sly and quick reaction times. Plus, they create a sick visual for advertisements, adding an extra layer of allure to the advertisements. You can also find this tail nestled in the logo.

Event tickets

Attending these events should be a fun and thrilling experience. The tickets enhance this engagement right at the door of the Pro Chase game. I even went as far as to add a perforated VIP pass portion. This way, the fans can have a souvenir to take home to remember watching their favorite team. This way, the fans can have a souvenir to take home to remember watching their favorite team, especially if they paid to meet the team.